Unboxing Experience vs. Functionality: Are Fancy Custom Mailer Boxes Hurting Practicality?
It’s easy to question whether premium packaging is more style than substance. While thoughtful custom mailer boxes can reflect your brand’s premium quality and offer a consistent customer experience, adding features to custom packaging will naturally add unboxing complexity, additional packaging, and packaging costs. However, the question is: can an impressive unboxing experience be synchronized effectively with packaging functionality? There’s a reason so many businesses are turning to mailer boxes: They’re …