Why Your Sales Process Is Costing You Deals Before the First Conversation – And How to Fix It
Imagine this: it’s Thursday afternoon, and your Solutions Engineering team is juggling three RFPs due by the end of the week. The sales director is checking in constantly. Subject-matter experts are tied up in back-to-back calls. And somewhere in a shared drive, an outdated document is quietly being used as the “source of truth.” This isn’t an isolated situation-it’s a pattern. And it’s not caused by lack of talent or …