Recurly CMO Lina Tonk: Payment Issues Hinder Growth for Subscription Services
The subscription economy is on the rise, but as companies scramble to break into this hot market, many neglect a key success factor: the payment experience. The subscription management and recurring billing solutions leader Recurly recently released a new study conducted by Forrester Consulting showing that payment challenges are causing adverse effects on subscription companies’ ability to grow and scale. They found that issues with payments create revenue loss, damage …